![]() During the Great Depression, Cartier managed to survived by conducting more business in the Far East. ![]() Louis also designed the first wristwatch for men in 1904, a time when pocket watches were standard and, later, made the first waterproof watch.Īfter World War I and the economic prosperity that followed in the U.S., Pierre established the company headquarters in a Fifth Avenue townhouse in New York City. He also revolutionized the jewelry industry with his use of platinum. Louis gets credit for being the driving force behind the firm’s success with his insistence on perfection. The aristocrats once again had money, and they were buying up the Cartier collection as well as requesting bespoke jewelry.Īlfred’s three sons, Louis, Pierre and Jacques, each talented in his own way, took Cartier to the ultimate in jewelry brands, as it remains today. Alfred bought it for pennies on the dollar, resulting in one of the finest collections of jewelry in all of France. When the Socialists took over Paris in 1870 and restricted access to banks, aristocrats, desperate to leave, sold their jewelry. In 1859, his son, Alfred, joined the business. In 1847, he bought the business from his employer and expanded into selling fine jewelry. Louis-Francois Cartier was an apprentice watchmaker in Paris.
0 Comments
Leave a Reply. |